Journal

all about yoga
The Art of Slowing down – with our limited sol x hejhej-pillow
In our fast-paced world, the need to slow down and enjoy the moment is becoming ever greater. At hejhej, sustainability is at the heart of everything we do – from all our products to our goal of pr...

circular economy
Impact Report Nr. 4 - your impact 2023
For the past year 2023, we have once again summarised all our impact for you as transparently as possible. The impact on this world that we make together WITH YOU. Our hejhej-community is a very la...

ecological sustainability
Back to Nature Yoga Retreat in Lofoten 2023
We came back last week from our first ever hejhej-retreat . The Back To Nature yoga retreat in Lofoten was a co-creation together with TREVAREFABRIKKEN. We look back to some true magical days...

entrepreneurial journey
Workation on the camping site – working in a remote team
Independence. Be free. For us, being able to work from anywhere is definitely one of the most beautiful ideas to shape our working day. We from the hejhej-team use this freedom and are always on t...

circular economy
Buy One, Donate One Vol. 3 – Social sustainability at hejhej through mat donations for good causes
Our third buy one donate one starts today. Three great projects in Germany are now waiting for our hejhej-mat mat donation. During the next days, we are going to donate 25 hejhej-mats.
H...

circular economy
Impact Report No. 3 – Joyful but tough year 2022
Writing the impact report for the year 2022 is particularly difficult for us. The current time holds many challenges and yet many joyful things have happened again at hejhej. In the following, we ...

entrepreneurial journey
Journal Article dedicated to Regina and to all other people with a chemo look
We want to dedicate this feed post to Regina, a young and beautiful women we were allowed to meet a few weeks ago.
We met Regina through our wonderful photographer Maria Bayer. When scrolling...

entrepreneurial journey
Notes from the team – Inspiration and feel-good rituals
Hej! We are the women and voices behind hejhej. Notes from the team are an intimate glimpse into our hearts and minds. Meet us – The people who founded and are building the first circula...

circular economy
Recycling Round No. 1
Recycle your hejhej-mat – 1st recycling round after approx. 4 years
Most of the existing yoga mats are not recyclable, so basically, all of them will end up as waste. That’s just crazy! The good n...

entrepreneurial journey
how it feels to get copied
It’s time to open up.
Why we were quiet at first.
A chat these last days brought this all up again. We never spoke about it publicly. In the last few days, we reflect on why we never did it. We we...

entrepreneurial journey
too small to compete
We feel frustrated and too small to compete.
We have been at this point so many times before. We have always been so frustrated but then decided to swallow it down and just continue. But in the la...

ecological sustainability
One tree per product – Why we are critical regarding this claim
You are probably familiar with the advertising slogan “A tree is planted for every product” from numerous companies. Here we explain why we are critical of this claim and donate to a local foundat...

circular economy
hejhej’s Impact Report No. 2 – Ecological and Social Impact 2021
Promoting sustainability and creating impact is particularly close to our hearts at hejhej. All areas of the company are geared towards this. On our website, we have added the tab “sustainability”...

entrepreneurial journey
A statement on workplaces for people with disabilities
********UPDATE from 26.11.21********We wrote our first statement on our cooperation with workplaces for people with disabilities on the 15th of March 2021. Recently there has been increased critic...

entrepreneurial journey
Buy a sustainable yoga mat online – donate a yoga mat to ONE TEAM – Buy one, donate one Vol. 2
Social sustainability is an important part of hejhej for us. With every hejhej-mat sold, we donate to the Earth Child Project in Cape Town. We want to continuously increase our impact on...

circular economy
What the biggest hurdle in a circular business has to do with a hejhej-mats discount code
For us, the circular economy holds the greatest sustainability potential in the consumer world. Producers and consumers are equally responsible for ensuring that the cycle is truly close...

ecological sustainability
hejhej’s impact report No. 1: how much waste did we save? how many children did we support in South Africa? and how many trees did we plant?
A sustainability report is not only for big companies but also for small companies to transparently report about its sustainability actions. Yet, we mostly know impact reports from big corporation...

entrepreneurial journey
hejhej-mats experience – that’s how the hejhej experience really is
Maybe you’re just at the beginning of your yoga practice or your old yoga mat is coming to an end. We know that the search for a sustainable yoga mat can be very tiring and long. Our hejhej-mat wa...

entrepreneurial journey
Being a mum and founder – 5 questions for WOMOM
We did not reach gender equality in professional life yet and women are also underrepresented as entrepreneurs. Being a mum and and a founder: more and more mothers see entrepreneurship as an oppor...

circular economy
What is Circular Monday all about?
We want to give you the strategies of the circular economy to enable you to make holistic decisions about the material things in your life. That's why Circular Monday is the Monday before Black Fri...



