We are Anna and Sophie, the two founders of hejhej-mats.
We completed our Masters in Sustainability Management in Sweden and are both passionate yogis.
One day we visited an art exhibition together in Gothenburg. In a an artwork, the Turkish artist Pinar Yoldas denounced yogis. Because they often think they are acting very sustainably, but don't think all the way down to their yoga mat. Through this artwork, the two of us felt caught and have been working on our sustainable yoga mat since that day.
After our closed-loop yoga mat in 2018, we brought additional recyclable yoga equipment onto the market. We now offer you seven products to make your yoga practice more sustainable.
The five of us have been working on hejhej since 2020.
On the sustainablility page you can find out more about us as a sustainable start-up and our team. Through new products and a larger team, we are achieving an ever greater impact on this world. We record this transparently for you in our impact reports.
In 2021 we had our largest mat production to date of around 3,000 yoga mats.
SUSTAINABILITY AT HEJHEJ – A CIRCULAR START-UP
You can find detailed information about the sustainability of the individual hejhej-products on the respective product page. In the following, we will very generally share what it is like for our company to be a start-up in the Circular Economy. For us, a sustainable company takes sustainability into account in every decision and at all levels, right down to the last detail. Transparency is very important to us:
THE FIRST CLOSED-LOOP YOGA MAT
Usage of a resource that is already existing in abundance on the planet instead of exploiting limited natural resources: Approx. 1.5 kg of foam off-cuts find new life in a hejhej-mat
100% recyclable again at the end of the product life cycle. yoga mat does not end up as waste in our nature
hejhej-mats reduce the amount of plastic waste with every yoga mat sold
100% made in Germany
1€ of each hejhej-mat for the social initiative Earth Child Project
hejhej logos on the mats are sewn on in cooperation with a workplaces for people with disabilities
Packaging made from recycled materials and climate-neutral shipping
HEJHEJ RETURN SYSTEM
Use your hejhej-equipment as long as possible (depending on usage, your hejhej-mat will last 1 – 10 years, your other hejhej products can last much longer).
As soon as you want to return a product, write us a short email
Then you will receive a return shipping label free of charge
As soon as we receive your used product, you will receive a 15% discount on your next order (cannot be combined with other discount codes).
We collect the used hejhejs until we have a suitable amount to be able to recycle them
We can then insert the components of your old product back into the production cycle
This way, your used hejhej product doesn’t end up as waste, but can be used as a resource for new products and, with your help, becomes an all-around sustainable product.
THIS MAT IS BEAUTIFULLY FINISHED. ALTHOUGH THE SURFACE IS VERY SMOOTH, I DON'T SLIP ON IT AT ALL - EVEN WITH WET HANDS. THE SLIGHTLY LARGER FORMAT IS ALSO NICE, SO I DON'T FEEL RESTRICTED WHEN PRACTISING. THE MAT IS THE ONLY ONE TO GET FULL MARKS FOR SUSTAINABILITY. 10/10 POINTS