Recycling Round No. 1

Recycle your hejhej-mat – 1st recycling round after approx. 4 years Most of the existing yoga mats are not recyclable, so basically, all of them will end up as waste. That’s just crazy! The good news is that our hejhej-mats are different. They are recyclable and our closed-loop business model allows them to also really […] weiterlesen

how it feels to get copied

It’s time to open up. Why we were quiet at first. A chat these last days brought this all up again. We never spoke about it publicly. In the last few days, we reflect on why we never did it. We were afraid. Afraid that a huge company threatens us. hejhej-mats copied?Getting into a legal […] weiterlesen

too small to compete

We feel frustrated and too small to compete. We have been at this point so many times before. We have always been so frustrated but then decided to swallow it down and just continue. But in the last weeks, we have found ourselves in this exact place again and again and it was just too […] weiterlesen

hejhej’s Impact Report No. 2 – Ecological and Social Impact 2021

Promoting sustainability and creating impact is particularly close to our hearts at hejhej. All areas of the company are geared towards this. On our website, we have added the tab “sustainability” in 2021, where we summarise important points. You will learn more about the team, our most important communication topics, everything about packaging and shipping […] weiterlesen

The sufficiency strategy – what does it mean?

Do I really need this product? This question describes the sufficiency strategy very well. All sustainability approaches are powerless on their own and need the sufficiency strategy at their side. This strategy is an important part of hejhej, although it completely contradicts classical economics. We advise people to buy a new yoga mat only if they really need it. We don’t want to promote consumption, we want to change something.

A statement on workplaces for people with disabilities

********UPDATE from 26.11.21********We wrote our first statement on our cooperation with workplaces for people with disabilities on the 15th of March 2021. Recently there has been increased criticism, primarily of the workshops but also of companies/start-ups that work with the workplaces. We have hardly received any critical enquiries ourselves, but we have followed the debate […] weiterlesen

Buy a sustainable yoga mat online – donate a yoga mat to ONE TEAM – Buy one, donate one Vol. 2

Social sustainability is an important part of hejhej for us. With every hejhej-mat sold, we donate to the Earth Child Project in Cape Town. We want to continuously increase our impact on social sustainability. We have already donated some mats to our partner workshops here in Nuremberg. That went down so well and touched us […] weiterlesen

What the biggest hurdle in a circular business has to do with a hejhej-mats discount code

For us, the circular economy holds the greatest sustainability potential in the consumer world. Producers and consumers are equally responsible for ensuring that the cycle is truly closed. We asked ourselves: What incentive can we give so that a hejhej product that has reached the end of its life cycle is actually returned? This is […] weiterlesen

hejhej’s impact report No. 1: how much waste did we save? how many children did we support in South Africa? and how many trees did we plant?

A sustainability report is not only for big companies but also for small companies to transparently report about its sustainability actions. Yet, we mostly know impact reports from big corporations, who use this report to present itself as the most sustainable company, reporting about all the little things they do. In reality, most of them […] weiterlesen

Die erste recycelte Yogamatte – wir alle müssen uns verändern

Es war noch nie wichtiger über seine eigenen Kaufentscheidungen nachzudenken. Wir alle müssen unser Verhalten ändern, um unsere Planeten vor dem Kollaps zu schützen. Wir möchten die macht der Konsumenten und die Macht der Unternehmen vorstellen und zeigen, dass wir alle wirklich was bewirken können. Die erste recycelte Yogamatte ist unser Beitrag.

Being a mum and founder – 5 questions for WOMOM

We did not reach gender equality in professional life yet and women are also underrepresented as entrepreneurs. Being a mum and and a founder: more and more mothers see entrepreneurship as an opportunity to combine family- and work-life.  Unfortunately, it is often difficult for mothers to fully develop their professional lives. Kita places have long […] weiterlesen

What is Circular Monday all about?

Wir wollen dir die Strategien der Kreislaufwirtschaft an die Hand geben, um ganzheitliche Entscheidungen zu den materiellen Dingen in deinem Leben zu ermöglichen. That’s why Circular Monday is the Monday before Black Friday. We want to step in before the day of mass consumption to remind you of alternative options and to spread the message reuse, repair, and rent. Let yourself be inspired and discover holistic and exciting new concepts to manufacture, make available, and maintain their lifespan.

First closed-loop yoga mat – the hejhej-mat

Why are there so few sustainable companies and products? Why does a closed-loop yoga mat so far not exist? Those were exactly the questions that led us to the decision to make a difference and to develop the first closed-loop yoga mat. In this blog article, we want to explain what the term closed-loop means and why it’s the most sustainable way to produce and consume new products.

The best yoga mat requires a lot of effort

The product development of hejhej-mats always had the aim to develop the best yoga at the market. Now it is finished and our hejhej-mats will be launched soon. What we experienced is the most expensive sustainability criteria is to solely manufacture a product in Germany, which is why we have to raise our sales price from 119€ to 129€. However, we are happy and proud to offer you a fully sustainable yoga mat made in Germany.

A good yoga mat in Germany – what does that mean

Consumerism is part of our daily life and is even growing and growing so that there is a real overconsumption happening on our planet. hejhej-mats is not running its business in order to drive consumerism even more but just because we want to offer a sustainable and good yoga mat in Germany. All of us should ask ourselves the question of “Do you really need this product?” before making a buying decision.

A successful crowdfunding campaign – our key learnings

A successful crowdfunding campaign can also be quite tricky and it requires a lot of work. As our crowdfunding campaign helped us a lot with the further actions of our business, we would like to give you some insights on what we learned from our campaign and share with you our 5 key findings for a successful crowdfunding campaign.

A closed-loop yoga mat – it’s time for a sustainable yoga mat

Seeking to achieve a sustainable planet that allows future generations to live a lifestyle similar to ours right now, we need to rethink waste as a resource. The current linear “take-make-dispose” approach is reaching the physical limits of the planet. A circular economy, with closed-loop products, such as a closed-loop yoga mat, can be one solution.