Journal

For the first time ever, both our light and dark hejhej-mats are completely sold out.  To be honest, this is exactly what we always wanted to avoid. However, as a small, self-funded company wi...

2025 marked hejhej's 8th year, and we are incredibly proud to have made it this far. Eight years in which we gave it our all. Eight years with many challenges – especially in financing our large ma...

Yoga studios put a lot of strain on mats and props: they are unrolled daily, carried, cleaned after each class, and stacked again. They accompany you from the first breath to Savasana – through cro...

In our fast-paced world, the need to slow down and enjoy the moment is becoming ever greater. At hejhej, sustainability is at the heart of everything we do – from all our products to our goal of pr...

For the past year 2023, we have once again summarised all our impact for you as transparently as possible. The impact on this world that we make together WITH YOU. Our hejhej-community is a very la...

We came back last week from our first ever hejhej-retreat . The Back To Nature yoga retreat in Lofoten was a co-creation together with TREVAREFABRIKKEN. We look back to some true magical days...

Independence. Be free. For us, being able to work from anywhere is definitely one of the most beautiful ideas to shape our working day. We from the hejhej-team use this freedom and are always on t...

Our third buy one donate one starts today. Three great projects in Germany are now waiting for our hejhej-mat mat donation. During the next days, we are going to donate 25 hejhej-mats. H...

Writing the impact report for the year 2022 is particularly difficult for us. The current time holds many challenges and yet many joyful things have happened again at hejhej. In the following, we ...

We want to dedicate this feed post to Regina, a young and beautiful women we were allowed to meet a few weeks ago. We met Regina through our wonderful photographer Maria Bayer. When scrolling...

Hej! We are the women and voices behind hejhej. Notes from the team are an intimate glimpse into our hearts and minds. Meet us – The people who founded and are building the first circula...

Recycle your hejhej-mat – 1st recycling round after approx. 4 years Most of the existing yoga mats are not recyclable, so basically, all of them will end up as waste. That’s just crazy! The good n...

It’s time to open up. Why we were quiet at first. A chat these last days brought this all up again. We never spoke about it publicly. In the last few days, we reflect on why we never did it. We we...

We feel frustrated and too small to compete. We have been at this point so many times before. We have always been so frustrated but then decided to swallow it down and just continue. But in the la...

You are probably familiar with the advertising slogan “A tree is planted for every product” from numerous companies. Here we explain why we are critical of this claim and donate to a local foundat...

Promoting sustainability and creating impact is particularly close to our hearts at hejhej. All areas of the company are geared towards this. On our website, we have added the tab “sustainability”...

********UPDATE from 26.11.21********We wrote our first statement on our cooperation with workplaces for people with disabilities on the 15th of March 2021. Recently there has been increased critic...

Social sustainability is an important part of hejhej for us. With every hejhej-mat sold, we donate to the Earth Child Project in Cape Town. We want to continuously increase our impact on...

For us, the circular economy holds the greatest sustainability potential in the consumer world. Producers and consumers are equally responsible for ensuring that the cycle is truly close...

A sustainability report is not only for big companies but also for small companies to transparently report about its sustainability actions. Yet, we mostly know impact reports from big corporation...