Journal

A closed-loop yoga mat is only completely circular if you return it. One of the most important success factors of the circular economy is the consumer, because it is up to the consumer to return a ...

hejhej-mats is not only about developing a yoga mat, but also about becoming an eco-friendly and social start-up. We wanted to work with a social organization to sew the logos on our sustainable yo...

Yoga not only offers a variety of yoga styles, but also different yoga poses. There are also many different places where you can practise yoga. Nowadays, people rush through their lives without res...

Product development at hejhej-mats has always aimed to develop the best yoga mat on the market. Now we are ready and our hejhej-mats will soon be launched on the market. Manufacturing a product exc...

Emotions are usually not experienced positively, even though they are so important both in our private life and when starting a business. We want to show that it is good to be emotional and tell yo...

People consume and usually do not even realize that there is a complete overconsumption. hejhej-mats does not run its business to drive consumption even further, but only wants to offer a sustainab...

A successful crowdfunding campaign can also be quite challenging and requires a lot of work. As our crowdfunding campaign has helped us a lot in the further actions of our business, we would like t...

The amount of plastic waste on our planet is higher than ever before. We should all start living a more sustainable lifestyle. We want to show you that some things are so simple and yet so meaningful.

Unfortunately, we ourselves had to realize that women are clearly outnumbered in entrepreneurship. There are numerous difficulties and challenges that men do not face.

The amount of plastic waste on our planet is constantly increasing. hejhej-mats produces recycled yoga mats by using waste from foam production.

There is always conversation about high-quality yoga mats. But what exactly is a high-quality yoga mat and how do you design such a product? hejhej-mats used an innovative tool called customer co-c...

We started hejhej-mats because we were disappointed with the current range of yoga mats on the market. We had not found a mat that could meet our sustainability expectations. So we started hejhej...

The planet already has enough valuable resources in abundance. There is no need to use new natural materials like natural rubber to make new products like yoga mats. Natural rubber yoga mats are no...

hejhej-mats contributes to the United Nations Sustainable Development Goals. Read more about this goal and how hejhej-mats contributes to achieving it.

The benefits of yoga are manifold. Yoga not only has a positive effect on your physical strength and flexibility, but also on your mental health. Read more about why everyone should try yoga at lea...

Did you know that most yoga mats cannot be recycled and are not biodegradable? This means that they stay on the planet forever. In order to achieve a sustainable planet and allow future generations...

Sustainability is an integral part of our everyday lives. During our Master's degree in Sustainability Management in Sweden, we met some inspiring people who all helped us to understand sustainabil...