2025 marked hejhej's 8th year, and we are incredibly proud to have made it this far. Eight years in which we gave it our all. Eight years with many challenges – especially in financing our large mat productions – but also eight years full of amazing moments: YouTube shoots, inspiring team meetings, wonderful collaborations with studios and hotels, and exciting product launches.
In 2025, after years of development and testing, we launched a new product: the hejhej-blanket , a super-comfortable, closed-loop yoga blanket. A major step forward in our mission to develop products for a circular future.
And we are proud of the impact we have made so far. We have donated over €31,000, which is enormous for such a small company, supporting yoga and environmental education for children in Cape Town.
At the same time, we have saved many valuable resources such as foam offcuts, spelt and grape seeds by giving them a second life.
You can find all the detailed figures and information in our new Impact Report.
Thank you for being part of our hejhej journey.
Major events in 2025
Here are a few of our special highlights from 2025:
(1) Our hejhej blanket
As mentioned previously, at the end of 2025, after years of development, we launched a new product that we are particularly proud of: our cuddly soft hejhej blanket . Like all our products, this yoga blanket was developed with the principles of a circular economy in mind. It is made from organic cotton and hemp and is 100% recyclable. We are incredibly happy that it is now part of our product family.
(3) Our new hejhej guides
We've introduced a new section that we're particularly excited about because it puts our amazing partners in the spotlight and celebrates their work. We'll now be showcasing hotels, studios, and retreats that use our products and offer unforgettable getaways, each focusing on a different theme. For example, you'll find our favorite winter escapes and select yoga studios in various cities .
(3) Pilates on our YouTube channel
On our YouTube channel, we regularly offer free yoga classes with many fantastic teachers. This year, we've produced some great videos for you again, including some with our long-time Berlin partner Original Feelings and yoga teacher Alex .
Pilates wasn't part of our offerings for a long time – partly because, to be honest, we didn't particularly like it ourselves at first. You can read more about it here .
However, we constantly question our own thoughts and have since changed our minds. That's why we're so pleased to now offer Pilates on our channel. For example, a 25-minute Barre Pilates session with Anna from Bewegungsgarage awaits you there.
In addition, we have compiled our favorite partner studios for Pilates on our hejhej-mats in one of our guides.
(4) Our limited edition moon pillow
In 2025, the hejhej pillow was released again in a limited edition collaboration with Spanish artist Sol Ferrandiz Jerez – following our successful collaboration in 2024 on a beautifully embroidered pillow. The 2025 edition was inspired by the moon and included a calendar and a personal letter, promoting tranquility, mindfulness, and special moments. Like our regular pillow, the hand-embroidered moon pillow is perfect for meditation, breathing exercises, yoga, or simply relaxing on the sofa or in bed.
(5) Successful B-stock promotions
As in previous years, our B-grade mats and straps were very popular again in 2025. Utilizing such offers is crucial for our strong focus on a truly circular economy. We are very grateful that you appreciate our products even with minor imperfections.
OUR DONATIONS MADE POSSIBLE BY THE SALE OF HEJHEJ PRODUCTS IN 2025
Donations in 2025
725 euros + 99 euros for social impact
The 725 euros will be used to support 18 children for a year with bi-weekly yoga and life skills courses and to enable another 18 children to participate in a bi-weekly course on worm composting and gardening.
The 99 euros will be used to support a training center and dormitory in Kenya.
450 euros for ecological impact
The money will be used for sowing flowering meadow flowers and for planting fruit trees outside of Nuremberg.
CLOSED-LOOP
How many resources we were able to save through our recycling in 2025
Foam scraps
- 2,431 kg through hejhej-mats
- 155 kg through hejhej blocks
= 2,981 kg total
Chaff (from agricultural residues)
- 1,680 kg through hejhej-bolster
Grape seeds
- 9.8 kg for our hejhej eyepillows
hejhej Impact since founding
In conclusion, we would like to show you the impact we have been able to achieve since the beginning – together with you.
Thanks to the hejhej community!
Thank you for your contribution in 2025. Whether through your order, sharing our content, feedback, or a recommendation, hejhej wouldn't be possible without you.
And we continue: for more inclusion, a lived circular economy, more mindfulness and a shared, more positive future.
