we are Anna and Sophie, the two founders of hejhej-mats.

We have completed our Masters in Sustainability Management in Sweden and are both passionate yogis.

One day we visited an art exhibition in Gothenburg. One artwork impressed us the most: The turkish female artist Pinar Yoldas accused Yoga practitioners of acting hypocritically because they often think they already act super sustainable but do not think about their yoga mats. Both of us really felt caught and since that day we are working on our sustainable yoga mats.

Our vision is to use our sustainable yoga equipment to reduce the amount of plastic waste on our planet and promote conscious consumption. We love materials that flow in endless cycles and we are motivated to make this planet a worthwhile place for future generations.

In 2018, our hejhej-mats were nominated for the Federal Ecodesign Award and in 2019 we founders were awarded the title of “Entrepreneur of the month” by the Swedish brand OATLY.

The founders of hejhej-mats were named Oatly Entrepreneur of the Month.
Our hejhej-mats yoga mats were nominated for the national Ecodesign Award because of their unique design.
Award for founders of the Swedish brand Oatly.