we are Anna and Sophie, the two founders of hejhej-mats.

We have completed our Masters in Sustainability Management in Sweden and are both passionate yogis.

One day we visited an art exhibition in Gothenburg. In one artwork the Turkish female artist Pinar Yoldas accused yoga practitioners of acting hypocritically. Since they often think they are acting very sustainably, but then they do not think about their yoga mat. Through this artwork, the two of us two felt caught and since that day we have been working on our sustainable yoga mat.

Following our closed-loop yoga mat in 2018, we have launched more circular yoga equipment. We now offer seven products to make your yoga practice more sustainable. In 2021, we had our largest mat production to date of around 3,000 yoga mats.

Since 2020, five of us have been working on hejhej. On the sustainability page, you can find out more about us as a sustainable start-up and our team. Through new products and a larger team, we are achieving an ever greater impact on this world. We record this transparently for you in our impact reports.

Our vision is to use our sustainable yoga equipment to reduce the amount of plastic waste on our planet and promote conscious consumption. We are enthusiastic about raw materials that flow in endless cycles. After all, we are motivated to make this planet a place worth living for future generations.