There are those moments when we see something, a beautiful yoga mat, for example, sustainably produced, high-quality, aesthetically pleasing. And we immediately feel: I want that. Sometimes this feeling is justified. Sometimes it's an impulse. And sometimes it's an invitation to take a step back and ask ourselves if we really need it.
For us at hejhej, this question is the starting point for every good decision. Questioning the necessity of a product is the core of the sufficiency strategy , a sustainable principle that's not about consuming "green," but about questioning consumption itself and dealing with it consciously.
If you're considering buying a hejhej-mat , we don't want to convince you, but rather guide you. Here are three ideas that can help you make a conscious, honest decision:
1. What is really necessary and what would simply be nice?
Maybe you already own a yoga mat. Maybe it's not perfect. The grip is starting to wear off, you don't like the color anymore, it was an impulse purchase from a sporting goods store. But it works. The sufficiency strategy addresses precisely this point: Does something still work, or do we need a new one?
Because even the most sustainable mat, when it is not necessary, remains a product that consumes resources: recycled materials, energy, transport.
If your current mat supports your body well, carries you securely, and you use it regularly, then it might still be the right fit for you. If you've fallen in love with our hejhej-mat and are determined to buy it, you could also consider donating your old, still-usable mat .
Tip:
Consciously wait 1-2 days before making a purchase decision. Many impulse purchases lose their emotional significance after a short time. Therefore, you can consciously allow some time to pass between the impulse and the action. If you still have the mat in your mind after two days—with the same enthusiasm—then that's a good sign. If not, it might have been more of a fancy image than a real need.

2. Does the mat really suit your body, your style, your everyday life?
Buying the wrong mat isn't just annoying, it's also harmful to the environment. Therefore, it's worth checking carefully whether the yoga mat is right for you.
Our hejhej mat is non-slip, robust, and pleasantly firm. This makes it ideal for Vinyasa, Hatha, or vigorous yoga. The textured surface provides support, even during sweaty sessions. Those who sweat a lot should also use a yoga towel. The cushioning is 5 mm, a good compromise between comfort and stability. However, there are also personal preferences. So, take the time to ask yourself questions like:
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What are my specific needs?
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Where do I want to use it often?
If you enjoy practicing outdoors in the sun often, we recommend choosing the dark hejhej-mat. We deliberately chose not to use chemical UV blockers in our mats, and the light-colored mat may therefore discolor more quickly if exposed to excessive sunlight. However, this does not affect the quality or durability of the mat.
Overall, the hejhej-mat meets high ecological and functional standards, making it ideal for even small children to play on. However, this is no substitute for honest self-reflection about whether it suits your body, your style, and your lifestyle. If you're unsure, we recommend testing it at a nearby partner studio or at one of our partner hotels while on vacation. You can also check it out at a local partner shop and read Camie's review .
3. How sustainable the hejhej-mat really is
Many yoga mats advertise themselves as "sustainable materials," meaning natural rubber, cork, or organic cotton. But sustainability doesn't end with the material. The key question is: What happens to the mat at the end of its life?
The hejhej-mat closes the circle . This means that not only is it made from recycled foam scraps, it is also 100% recyclable. If you no longer need it one day, you can return it to us. It will then be returned to the production cycle.

Furthermore, it is produced in Germany – fairly, locally, and with a climate-conscious approach. hejhej collaborates with workshops for people with disabilities, donates to educational projects with every purchase, and ensures that every detail has been considered with purpose and responsibility.
Conclusion
You don't have to answer to anyone if you want to buy a new mat. Not even yourself. And of course, we're happy if you choose a hejhej-mat. But sometimes it's good to pause for a moment and honestly consider a purchase.
Are you in the mood for yoga now, or have you ordered a hejhej mat and are eager to use it right away? Then check out our YouTube channel . There you'll find many yoga classes in a variety of styles, such as the 15-minute evening flow with Lulu: