In 2024, we at hejhej once again made a significant difference together with you. As every year, we want to transparently show you the impact we have achieved together—and thank you from the bottom of our hearts.
We're a very small team – and we give our all every single day. This isn't always easy, and we often can't compete with the prices of larger companies. Instead, we consistently focus on sustainability, social responsibility, and honest cooperation.
And that's exactly why it means so much to us that you're here . Because without our hejhej community, none of what we report here would be possible. Your support, appreciation, and trust are the reason we do what we do – with all our heart.
Major events in 2024
Here are a few special highlights that we were able to experience in 2024:
(1) Three wonderful YouTube shootings in partner hotels
This year, we were on the road again with our video team and shot three fantastic YouTube shoots at partner hotels: the Hotel Bären Mellau , the Cabinski , and the d'kammer Hotel . The results were once again high-quality classes in a unique atmosphere. We're especially pleased that we've continued to create accessible offerings for our channel – for example, chair yoga with Allegra at the Cabinski or yoga for seniors with Bettina at the d'kammer .
On our YouTube channel you will find many more classes for a wide variety of needs.
(2) Patented hejhej-mat
A huge milestone this year: Our hejhej-mat is now officially patented ! This not only means legal protection for us, but above all, it's a great recognition for our consistently circular product development.
(3) New hejhej special editions
This year we surprised you with special limited editions: Our XXL mat , for everyone who wants a little more space during yoga, a lovingly designed special edition of our hejhej-pillow – with the wonderful embroidery from SOL and the limited Slow Morning Bundle .
(4) Successful B-WARE campaigns
Our B-Stock mats and straps were once again very popular in 2024. For us, this is also a big step toward resource conservation and a living circular economy – thank you for consciously following this path with us!
(5) Buy one – donate one
This year, we once again implemented our "buy one, donate one" campaign. Together, we were able to donate 10 mats to the Munich social counseling service for refugees from Ukraine. You can find the full story on our Instagram .
MEASURABLE IMPACT IN 2024 THROUGH THE SALE OF HEJHEJ PRODUCTS
Donations in 2024
Earth Child Project (ECP) – €850
With your support, we were once again able to support this wonderful project in South Africa. The Living Classroom Program includes alternating yoga and life skills courses, as well as gardening and composting lessons. In 2024, we were able to support 30 children for a full year.
Dr. Günther Pfann Foundation – 490 €
This year, the donation will go towards reseeding flowering meadow seeds in Fürth. This enabled us to create 8,000 square meters of flowering area – around wild bee hotels in the city park.
Nyuzi Blackwhite – 249 €
Our donation continues to support the training center and dormitory in Kenya.
We are also very happy and proud that we have raised over 30,000 euros in donations since our founding in 2016:
CLOSED-LOOP products – recycling potential 2024
Foam residues
- 3,088 kg by hejhej-mats
- 393 kg through hejhej blocks
= 3,481 kg total
Husk (from agricultural residues)
-
1,924 kg through hejhej-bolster
-
205 kg thanks to hejhej meditation cushions
= 2,129 kg total
grape seeds
- 24.7 kg for our hejhej eye pillows
Yoga for everyone
As mentioned before during the photo shoots, our goal is to make yoga accessible to as many people as possible . Our YouTube channel currently features 53 free yoga classes , 11 of which are accessible — including classes for older people, such as Yoga in a Wheelchair with Mechthild:
We have put together a whole YouTube playlist – Inclusive Yoga for you.
hejhej partners 2024
We are proud of the fantastic collaborations we were able to realize this year – including with The Breeze Hotel, Hotel Patrizia, Cabinski, d'Kammer in, and Aki Family. We are grateful for the trust placed in our circular products and for the opportunity to share such wonderful moments, some of them together, for example during the YouTube shoots.
hejhej IMPACT since the beginning
Finally, we would like to give you an overview of our impact so far:
Thanks!
Thank you for your contribution in 2024 – whether through your order, sharing, feedback, or recommendation. hejhej is only possible thanks to you. And we'll continue: For more inclusion, a circular economy, mindfulness – and a shared, more positive future.
