Giving offcuts a second life by creating a recycled yoga mat

Since the evolution of the material plastic, our society has produced 8,3 million tons of this material. Most of it can be found today as waste in our nature. Various ecosystems, animals, and our human health are suffering. All of us individual people are producing waste and contribute to the rising amount of plastic waste.


Besides us individuals, there are also big companies producing waste. In the foaming industry, a lot of offcuts arise that cannot be used for their usual production purposes anymore.

These offcuts are called pre-consumer waste

That means that individual people have not used this material so far and the quality is still premium. You are probably wondering what normally happens with all of these offcuts? Fortunately, most of the material gets recycled or rather downcycled. Offcuts occurring for example in the production of mattresses, get recycled in a product with less quality such as insulating material. This type of recycling is called downcycling. We wanted to find a high-quality solution and treat the offcuts as valuable resources:

hejhej-mats will upcycle foam offcuts into high-quality and recycled yoga mats

By recycling the offcuts and by producing our recycled yoga mats we can make sure that the material will get a second life. For us, it’s not only a second life but all our recycled yoga mats are designed in line with the circular economy and will get even a third, fourth, fifth … life. That means that we can even recycle our yoga mats once they reach the end of their lifespan and can produce again new recycled yoga mats. In this way, hejhej-mats are closed-loop, sustainable and recycled yoga mats. This sounds fancy, right?

But what about hygienic and health-related aspect?

While doing yoga, you have direct skin contact with the surface of your mat. People’s health is part of sustainability and extremely important for us. This is why we wanted to achieve a recycled yoga mat which exclusively benefits your health in every way. The offcuts are pre-consumer and qualitatively valuable but still, they get cleaned before processing them into our recycled yoga mats. Additionally, our goal was to achieve a medical conform top layer for our hejhej-mats, unfortunately, we could not reach this with our recycled material. This is why we decided to use minimal virgin materials for the paper-thin top of our otherwise recycled yoga mats. In this way, we can guarantee you that your hejhej-mat solely benefits your health.

Our recycled yoga mats are made out of offcuts occurring in the foaming production
Photo Credits: Laura Michele Kniesel


nachhaltiges Start-Up hejhej-mats in Gründerszene
nachhaltiges Start-Up hejhej-mats im Ö Magazin
nachhaltiges Start-Up hejhej-mats in der SZ
nachhaltiges Start-Up hejhej-mats in der enorm
nachhaltiges Start-Up hejhej-mats im FOGS Magazine

nachhaltiges Start-Up hejhej-mats in der Aktuell Hallbarhet
nachhaltiges Start-Up hejhej-mats in Utopia
nachhaltiges Start-Up hejhej-mats in jetzt
nachhaltiges Start-Up hejhej-mats in WELT / N24
nachhaltiges Start-Up hejhej-mats im emotion slow magazine

nachhaltiges Start-Up hejhej-mats im green lifestyle magazin
nachhaltiges Start-Up hejhej-mats in der VOGUE
nachhaltiges Start-Up hejhej-mats im ma vie magazin


social media

mailing list