The product development of hejhej-mats always had the aim to develop the best yoga amt. Now it is finished and our hejhej-mats will be launched soon. What we experienced is the most expensive sustainability criteria is to solely manufacture a product in Germany, which is why we have to raise our sales price from 119€ to 129€. However, we are happy and proud to offer you a fully sustainable yoga mat made in Germany.
Emotions are mostly not perceived positively although they are so important both in our personal life as well when starting up a business. We want to show that it is good to be emotional and tell you more about our experiences during the development of our sustainable and cool yoga mat.
Consumerism is part of our daily life and is even growing and growing so that there is a real overconsumption happening on our planet. hejhej-mats is not running its business in order to drive consumerism even more but just because we want to offer a sustainable and good yoga mat in Germany. All of us should ask ourselves the question of "Do you really need this product?" before making a buying decision.
a successful crowdfunding campaign can also be quite tricky and it requires a lot of work. As our crowdfunding campaign helped us a lot with the further actions of our business, we would like to give you some insights on what we learned from our campaign and share with you our 5 key findings for a successful crowdfunding campaign.
The amount of plastic waste on our planet is higher than ever before. All of us should start living a more sustainable lifestyle. We want to show you that some things are so easy but still so meaningful to change.
People always talk about high-quality yoga mats. But what actually is a high-quality yoga mat and how to design such product? hejhej-mats used an innovative tool called customer co-creation to create their own sustainable and high-quality yoga mat.
We started hejhej-mats as we were disappointed by the current offer of yoga mats on the market. We did not find a mat, that could fulfill our sustainability expectations. So we started hejhej-mats and developed an eco-friendly yoga mat out of recycled materials which is also closed-loop. However, with one eco-friendly yoga mat, we can not call ourselves a sustainable start-up - but this is what we aim for! Sustainability is a fancy buzz word, but as some of you might already know, it is more...