People always talk about high-quality yoga mats. But what actually is a high-quality yoga mat and how to design such product? hejhej-mats used an innovative tool called customer co-creation to create their own sustainable and high-quality yoga mat.
We started hejhej-mats as we were disappointed by the current offer of yoga mats on the market. We did not find a mat, that could fulfill our sustainability expectations. So we started hejhej-mats and developed an eco-friendly yoga mat out of recycled materials which is also closed-loop. However, with one eco-friendly yoga mat, we can not call ourselves a sustainable start-up - but this is what we aim for! Sustainability is a fancy buzz word, but as some of you might already know, it is more...
hejhej-mats is making a contribution to the sustainable development goals of the UN. More specifically, to goal number 12. Read more about goal number 12 and how hejhej-mats contributes to achieving the goals.
The benefits of yoga are many. Yoga not only influences your body strength and flexibility positively, it is also beneficial for your mental strength. Read more about why everyone should try yoga at least once.
Seeking to achieve a sustainable planet that allows future generations to live a lifestyle similar to ours right now, we need to rethink waste as a resource. The current linear “take-make-dispose” approach is reaching the physical limits of the planet. A circular economy, with closed-loop products, such as a closed-loop yoga mat, can be one solution.
What actually motivates us to put all our time, money and heart into the development of a closed-loop yoga mat? We are driven by the vision of a sustainable future - but there are more factors that motivate us! We want to share our motivation with you in this blog post.