reduction of waste
By using recycled materials we can reduce the amount of virgin plastic and thereby reduce the amount of waste on our planet with every yoga mat sold.
no use of natural resources
For us, the use of natural resources is not a permanent solution. The planet has already reached its boundaries and there is a need to rethink resources.
creating a closed-looped yoga mat
For us, an eco yoga mat does not leave any traces on our planet. So we will make sure that all nutrients of our hejhej-mats will be used again and flow in endless production cycles.
As our population grows exponentially, so has our appetite for material consumption and for economic growth. The rise in consumption jeopardises our natural economy, trampling on ecosystems and resources that are vital to the survival of all living things in the long run. More resources are exhausted, resulting in a staggering increase in plastic waste production on our planet. Waste production not only adversely impacts the society and people’s life, the most detrimental harm is inflicted on the environment. When incorrectly disposed, plastic waste contaminates whole ecosystems.
The problem of plastic waste is a global climate problem, more than 10 million tons of waste is dumped in the oceans yearly. By 2050 there will be more waste in the ocean than fish. An alarming 75% of the 10 million tons of waste is plastic material. Yoga mats are one example of plastic products that often do not get recycled, even those eco yoga mats from organic materials. Thus, there is a need to rethink and redesign the materials of yoga mats which currently exist on the market. One way to address the rising amount of waste is through the innovative design of products. It is not only important to reinvent resources but to also think about what happens with products at the end of their lifespan. This also applies to the yoga sector, to really create an eco yoga mat. It is not only the consumer's responsibility to take care of the disposal of products - politics and companies need to take responsibility as well.
We think we already have enough resources on the planet and we do not have to take new ones, even if they are natural. Yoga mats out of natural materials such as natural rubber might be better than their rivals made from plastic, but it still means to take something away from the planet. Additionally, the growing demand for caoutchouc results in the cutting down of forests for caoutchouc plantations. We do not want biodiversity and nature to be sacrificed in the process, therefore, we want to use what our planet already has an excess of: waste. The foam waste we use for our eco yoga mats occurs in the production of mattresses, furniture and much more. It is existing in excess and is easily accessible worldwide. We want to inspire others and make you have a second look at waste.