Crowdfunding enables truly sustainable product innovation as society decides whether or not a new product will appear on the market. That's why the hejhej-bag is only launched if the crowdfunding campaign is successful.
Do I really need this product? This simple question sums up the sufficiency strategy. All other sustainability approaches are solely powerless and need the sufficiency strategy on its side. This is why, we integrated the strategy in our personal as well as in our corporate life. It is a key part of hejhej although it totally goes against the classic economy. We tell people to only buy a new yoga mat if a new one is really needed. We don't want to promote consumption, we want to make a change.
Why are there so few sustainable companies and products? Why does a closed-loop yoga mat so far not exist? Those were exactly the questions that led us to the decision to make a difference and to develop the first closed-loop yoga mat. In this blog article, we want to explain what the term closed-loop means and why it's the most sustainable way to produce and consume new products.
It is a lingering movement but luckily we are becoming more and more mindful and more aware of our planet. Just as we are more attentive to our environment, we should also consider holistically our own health - and that not only affects the body, but also mind and soul. A holistic approach to health should also pay attention to the ecosystem in which we move: our earth.
The mindfulness of your yoga practice can also be taken with you while traveling. We are sharing our 3 best sustainable traveling tips plus our top 7 reasons why everyone should travel outside in nature once.
The story of a hejhej-mat - an ethical production of yoga mats. We want to communicate really transparent about how our hejhej-mats are produced. We consciously decided to produce in Germany in order to act as socially and ethically as possible and in order to keep the transportation ways as short as possible.
Have you ever asked yourself the question: Who made my yoga mat?
Our aim when founding hejhej-mats was to produce a fully sustainable yoga mat. Fully sustainable for us means taking care of people and the planet. That is why we are making use of a resource that already exists in abundance and solely produce in Germany, where we are part of every single production.
That is why we can easily and proudly answer the question with: I made your yoga mat.
Why we want to donate for each sold mat one mat to workplaces for people with a handicap? Why we care for social sustainability? What are these workplaces doing? We are happy to answer all of your questions in our recent blog article.
As we know from ourselves but also from sustainable development the most things are not good if they are performed to excessively. Excessive consumption exploits ourselves, the people around us and the planet.
So fasting is a time about reflecting yourself and your behavior. Within this period you can try to free yourself from something and make room for new things. Sustainable fasting can be away to explore such things.
Who would really need a mat? Especially for homeless people blankets and mats are really helpful. We wanted to extend the product life cycle of some of our mats from the development phase and at the same time support a social initiative. That’s why we decided to donate the yoga mats to a institutions for homeless people. Homelessness is not a topic in our society, we want to give you tips of how to support and interact with homeless people.