Recycling Round No. 1

Recycle your hejhej-mat – 1st recycling round after approx. 4 years Most of the existing yoga mats are not recyclable, so basically, all of them will end up as waste. That’s just crazy! The good news is that our hejhej-mats are different. They are recyclable and our closed-loop business model allows them to also really […] weiterlesen

how it feels to get copied

It’s time to open up. Why we were quiet at first. A chat these last days brought this all up again. We never spoke about it publicly. In the last few days, we reflect on why we never did it. We were afraid. Afraid that a huge company threatens us. hejhej-mats copied?Getting into a legal […] weiterlesen

Why you should use your Yoga Bolster for more than just your yoga practice – Yoga Bolster Usage

You have probably already noticed from our last articles how many different applications hejhej products have. Read here the most beautiful 7 usages with the hejhej-eyepillow. We have also written 7 uses for you with the Yoga Spray. An important development criterion for us is the diversity of our products. Because the more often you […] weiterlesen

too small to compete

We feel frustrated and too small to compete. We have been at this point so many times before. We have always been so frustrated but then decided to swallow it down and just continue. But in the last weeks, we have found ourselves in this exact place again and again and it was just too […] weiterlesen

hejhej’s Impact Report No. 2 – Ecological and Social Impact 2021

Promoting sustainability and creating impact is particularly close to our hearts at hejhej. All areas of the company are geared towards this. On our website, we have added the tab “sustainability” in 2021, where we summarise important points. You will learn more about the team, our most important communication topics, everything about packaging and shipping […] weiterlesen

How essential oils support your yoga practice

Essential oils are wonderfully beneficial during your yoga practice. They can positively influence your well-being. We have deliberately created a 2 in 1 application for our hejhej Yoga Spray – for your yoga mat and your mind. The essential oils we have selected support your yoga practice by giving you peace and focus. The sustainability […] weiterlesen

The sufficiency strategy – what does it mean?

Do I really need this product? This question describes the sufficiency strategy very well. All sustainability approaches are powerless on their own and need the sufficiency strategy at their side. This strategy is an important part of hejhej, although it completely contradicts classical economics. We advise people to buy a new yoga mat only if they really need it. We don’t want to promote consumption, we want to change something.

A statement on workplaces for people with disabilities

********UPDATE from 26.11.21********We wrote our first statement on our cooperation with workplaces for people with disabilities on the 15th of March 2021. Recently there has been increased criticism, primarily of the workshops but also of companies/start-ups that work with the workplaces. We have hardly received any critical enquiries ourselves, but we have followed the debate […] weiterlesen

The best yoga hotels to switch off

The main purpose of a holiday is to switch off and completely relax. Sun is definitely a factor on vacation that allows the feeling of relaxation to arrive quicker but also that is not always guaranteed. Luckily there is also yoga and a careful selection of the best yoga hotels following in this article. Yoga […] weiterlesen

Yoga during pregnancy

Sabine Gallei is a yoga teacher, knitwear designer/stylist, mother of three young sons and founder of YES YOU ARE (@yes.you.are_). Sabine teaches open yoga classes, private classes, business yoga, pre- and postnatal yoga as well as workshops, retreats and teacher trainings in various studios in Berlin. All online too, of course. We are very pleased […] weiterlesen

Buy a sustainable yoga mat online – donate a yoga mat to ONE TEAM – Buy one, donate one Vol. 2

Social sustainability is an important part of hejhej for us. With every hejhej-mat sold, we donate to the Earth Child Project in Cape Town. We want to continuously increase our impact on social sustainability. We have already donated some mats to our partner workshops here in Nuremberg. That went down so well and touched us […] weiterlesen

What we love about Online yoga and MovingRoom

Sometimes, there is this one yoga lesson, that we’ll never forget. Maybe because the yoga teacher spoke harmoniously, the room smelled particularly lovely, the music really signed you out, or because the atmosphere made you feel the power of yoga. We really do love those studio classes that leave us feeling touched. But especially during […] weiterlesen

Bolster Yoga – 4 playful asanas

Yoga unites movement and stillness. As there is quietude and excitement within yourself, you’ll find both in your yoga practice, too. In our blog post about yin yoga asanas on the hejhej-bolster we focussed on relaxation and slow movement. This blog post is about 4 playful asanas you can do with your hejhej-bolster, hejhej-strap and […] weiterlesen

What hejhej has in common with an organic farm – circular economy businesses

The circular economy is the most important building block of our company. A way of doing business that we live and thus show what is possible – a circular economy business. Like everything created by humans, the circular economy has its origins in nature. Almost everything runs in cycles. The cycles of life. In the […] weiterlesen

What is trauma sensitive yoga? About trauma, yoga, and the autonomic nervous system

This guest article was written by a specially trained trauma sensitive yoga teacher. Loredana Di Filippo offers (trauma)sensitive 1:1 sessions and workshops and works with traumatized people. Her work is based on the understanding of the autonomous nervous system. Das daraus resultierende Wissen ist für alle spannend, die feinfühlig sind, wirklich Veränderung in ihr Leben […] weiterlesen

Dr. Günther Pfann Foundation x hejhej – Ecological Sustainability

Sustainability is at the heart of our business. We decided to make a product-based donation from the very first product. This means that we donate 1€ of every product to a social/ecological initiative. In this way, we further integrate social and environmental sustainability into our business. With the hejhej-mats we support a social project in […] weiterlesen

What the biggest hurdle in a circular business has to do with a hejhej-mats discount code

For us, the circular economy holds the greatest sustainability potential in the consumer world. Producers and consumers are equally responsible for ensuring that the cycle is truly closed. We asked ourselves: What incentive can we give so that a hejhej product that has reached the end of its life cycle is actually returned? This is […] weiterlesen

Move with your menstrual cycle

Meditation and yoga during your period can support your cycle and connect you more intensely with your body. We talked to various experts about tips and tricks for your period and shared valuable information for you on Instagram for a week. If you missed it, no problem. We have summarised the most important information for […] weiterlesen

hejhej’s impact report No. 1: how much waste did we save? how many children did we support in South Africa? and how many trees did we plant?

A sustainability report is not only for big companies but also for small companies to transparently report about its sustainability actions. Yet, we mostly know impact reports from big corporations, who use this report to present itself as the most sustainable company, reporting about all the little things they do. In reality, most of them […] weiterlesen

The yoga philosophy & sustainability – An interpretation of the Yamas

Let’s look at the yoga philosophy from a sustainability perspective. Beginning this article we need to add a little side note about what we refer to as the yoga philosophy – because the yoga philosophy is a wide field. So we are referring to the Yoga sutra written by Patanjali. Patanjali was an Indian philosopher, […] weiterlesen

Yoga strap made of hemp

A yoga strap can be very helpful for your yoga practice. Not only beginners but also experienced yogis can dive deeper into the practice with the strap. For us, it often depends on the day how we feel during the yoga, so the strap can be used just when we are a little uncertain or […] weiterlesen

How does a sustainable production of a yoga mat work? A check list with 5 criteria.

Nowadays, quite a lot of companies claim to be sustainable. For example, one of the largest fast-fashion companies in the world recently promoted its sustainable products. So sadly, we can’t just trust companies anymore but we need to understand what it means to produce sustainable products. That’s why we want to explain to you how […] weiterlesen

Happy World Down Syndrome Day to all of you!

Today is the 21st of March and it’s World Down Syndrome Day. Today should be about thinking about each other, acting for the community and the individuals. World Down Syndrome Day now exists for 14 years. It was not coincidentally placed on the 21st of March. The number 21 symbolizes the characteristic of Down Syndrome […] weiterlesen

Die erste recycelte Yogamatte – wir alle müssen uns verändern

Es war noch nie wichtiger über seine eigenen Kaufentscheidungen nachzudenken. Wir alle müssen unser Verhalten ändern, um unsere Planeten vor dem Kollaps zu schützen. Wir möchten die macht der Konsumenten und die Macht der Unternehmen vorstellen und zeigen, dass wir alle wirklich was bewirken können. Die erste recycelte Yogamatte ist unser Beitrag.

Being a mum and founder – 5 questions for WOMOM

We did not reach gender equality in professional life yet and women are also underrepresented as entrepreneurs. Being a mum and and a founder: more and more mothers see entrepreneurship as an opportunity to combine family- and work-life.  Unfortunately, it is often difficult for mothers to fully develop their professional lives. Kita places have long […] weiterlesen

The Chakras – Yoga is more than just physical exercises

Chakras are another part of the ancient Indian knowledge about yoga. The word chakra from Sanskrit can be translated as wheel or disc. Chakras are centers of consciousness and life energy in the body, whereby the original teaching describes seven main energy centers. Of course, there are still many tributaries of the life force in your body, but these seven act as nodal points that concentrate and distribute the most.

What is Circular Monday all about?

Wir wollen dir die Strategien der Kreislaufwirtschaft an die Hand geben, um ganzheitliche Entscheidungen zu den materiellen Dingen in deinem Leben zu ermöglichen. That’s why Circular Monday is the Monday before Black Friday. We want to step in before the day of mass consumption to remind you of alternative options and to spread the message reuse, repair, and rent. Let yourself be inspired and discover holistic and exciting new concepts to manufacture, make available, and maintain their lifespan.

First closed-loop yoga mat – the hejhej-mat

Why are there so few sustainable companies and products? Why does a closed-loop yoga mat so far not exist? Those were exactly the questions that led us to the decision to make a difference and to develop the first closed-loop yoga mat. In this blog article, we want to explain what the term closed-loop means and why it’s the most sustainable way to produce and consume new products.

Holistic health – you are more than just your body

It is a lingering movement but luckily we are becoming more and more mindful and more aware of our planet. Just as we are more attentive to our environment, we should also consider holistically our own health – and that not only affects the body, but also mind and soul. A holistic approach to health should also pay attention to the ecosystem in which we move: our earth.

The ethical production of a yoga mat

The story of a hejhej-mat – an ethical production of yoga mats. We want to communicate really transparent about how our hejhej-mats are produced. We consciously decided to produce in Germany in order to act as socially and ethically as possible and in order to keep the transportation ways as short as possible.

Donate yoga mats – why we donate to the homeless

Who would really need a mat? Especially for homeless people blankets and mats are really helpful. We wanted to extend the product life cycle of some of our mats from the development phase and at the same time support a social initiative. That’s why we decided to donate the yoga mats to a institutions for homeless people. Homelessness is not a topic in our society, we want to give you tips of how to support and interact with homeless people.

A premium yoga mat – connecting mindfulness towards yourself the planet?

In theory mindfulness towards yourself and towards the planet work really well together. BUT: Why do we yogis then practice yoga on a harmful plastic mat? Our sustainable and premium yoga mats enable other yogis to consume mindfully. Mindful consumption questions whether you really need a product since most of the products people buy are not really necessary.

A circular yoga mat – why you should return it

A circular yoga mat only becomes fully closed-looped if you return it. So one of the most important success factors of the circular economy is the consumer because it is in the consumer’s power to return a product and to make it available for a new production. However, to achieve a sustainable circular product it is essential to be aware of the intention of reaching a more sustainable planet with the circular economy.

Social start-up – our cooperation with a workplaces for people with disabilities

hejhej-mats is not only about developing a yoga mat but also about becoming an environmentally friendly and social start-up. We wanted to work with a social organisation to sew the logos onto our sustainable yoga mats. That is why we cooperate with a workplace for people with disabilities. We would like to share our experiences with you and show you why this cooperation makes us so happy.

The variety of yoga

Yoga not only offers a variety of yoga styles but also various yoga poses and so many places where you can practice yoga. People are nowadays chasing through their life without resting. Yoga is just about yourself and your practice on your mat – so it is a great way of slowing life down. For us it is certainly part of our daily life and we want to share with you some of our favorite yoga poses, places and styles.

The best yoga mat requires a lot of effort

The product development of hejhej-mats always had the aim to develop the best yoga at the market. Now it is finished and our hejhej-mats will be launched soon. What we experienced is the most expensive sustainability criteria is to solely manufacture a product in Germany, which is why we have to raise our sales price from 119€ to 129€. However, we are happy and proud to offer you a fully sustainable yoga mat made in Germany.

A good yoga mat in Germany – what does that mean

Consumerism is part of our daily life and is even growing and growing so that there is a real overconsumption happening on our planet. hejhej-mats is not running its business in order to drive consumerism even more but just because we want to offer a sustainable and good yoga mat in Germany. All of us should ask ourselves the question of “Do you really need this product?” before making a buying decision.

A successful crowdfunding campaign – our key learnings

A successful crowdfunding campaign can also be quite tricky and it requires a lot of work. As our crowdfunding campaign helped us a lot with the further actions of our business, we would like to give you some insights on what we learned from our campaign and share with you our 5 key findings for a successful crowdfunding campaign.

More than an eco-friendly yoga mat

We started hejhej-mats because we were disappointed with the current range of yoga mats on the market. We did not find a mat that could meet our sustainability expectations. So we started hejhej-mats and developed an eco-friendly yoga mat made from recycled materials that is also a closed-loop product. We don’t think we can call ourselves a sustainable start-up with an eco-friendly yoga mat alone – but that’s what we aspire to be! Sustainability is a fancy buzzword, but as some of you may already know, it means more…

A closed-loop yoga mat – it’s time for a sustainable yoga mat

Seeking to achieve a sustainable planet that allows future generations to live a lifestyle similar to ours right now, we need to rethink waste as a resource. The current linear “take-make-dispose” approach is reaching the physical limits of the planet. A circular economy, with closed-loop products, such as a closed-loop yoga mat, can be one solution.