The first recycled yoga mat – we all have to change

It has never been more important to think about your own buying decisions. Everyone has power to make a change – every individual consumer, every tiny or huge company, every institution, and all our politics. Our start-up hejhej and the first recycled yoga mat is our contribution.

Why Yoga involves more than just physical exercises and how the chakras can help you with this

Chakras are another part of the ancient Indian knowledge about yoga. The word chakra from Sanskrit can be translated as wheel or disc. Chakras are centers of consciousness and life energy in the body, whereby the original teaching describes seven main energy centers. Of course, there are still many tributaries of the life force in your body, but these seven act as nodal points that concentrate and distribute the most.

A sustainable yoga mat bag

Sustainability is simply inevitable. The circular economy is the most healthy way to consume and that is why we created the most sustainable yoga mat bag in a circular way.

Why we decided to do crowdfunding again

Crowdfunding enables truly sustainable product innovation as society decides whether or not a new product will appear on the market. That’s why the hejhej-bag is only launched if the crowdfunding campaign is successful.

The ethical production of a yoga mat

The story of a hejhej-mat – an ethical production of yoga mats. We want to communicate really transparent about how our hejhej-mats are produced. We consciously decided to produce in Germany in order to act as socially and ethically as possible and in order to keep the transportation ways as short as possible.

Ideas for sustainable Valentine’s Day presents

There are a lot commercial festive days, Valentine’s Day is one example. Especially on these days, it is important to not consume without thinking and to not support unethical companies but to show our economy and everybody out there that you care for sustainability.

Thoughtful and sustainable Christmas gifts for yoga

Yoginis and yogis love meaningful and thoughtful presents. A lot of them are into the topic of sustainability since yoga is not only about mindfulness towards themselves but also about mindfulness towards the planet. We are sharing four of our favorite sustainable gifts for yoga in our recent blog article with you.

What connects our premium yoga mats with mindfulness towards yourself and mindfulness towards the planet?

In theory mindfulness towards yourself and towards the planet work really well together. BUT: Why do we yogis then practice yoga on a harmful plastic mat? Our sustainable and premium yoga mats enable other yogis to consume mindfully. Mindful consumption questions whether you really need a product since most of the products people buy are not really necessary.

How social yoga can offer support along a therapy

Yoga has beneficial features for your overall wellbeing. Did you know that social yoga can also be supportive for people suffering from mental illnesses? Yoga für alle e.v. is a great NGO that makes yoga available for people who would otherwise not have the chance to participate in yoga.

Why you should return your circular yoga mat

A circular yoga mat only becomes fully closed-looped if you return it. So one of the most important success factors of the circular economy is the consumer because it is in the consumer’s power to return a product and to make it available for a new production. However, to achieve a sustainable circular product it is essential to be aware of the intention of reaching a more sustainable planet with the circular economy.

Why cooperating with a workplace for people with disabilities brings us closer to being a social start-up

hejhej-mats is not only about developing a yoga mat, we are aiming to become an environmental friendly and social start-up. We wanted to cooperate with a social organization for sewing the logos on top of our sustainable yoga mats. This is why we are cooperating with a workplace for people with disabilities. We want to share with you our experiences and reveal to you why this makes us so so happy.

The variety of yoga

Yoga not only offers a variety of yoga styles but also various yoga poses and so many places where you can practice yoga. People are nowadays chasing through their life without resting. Yoga is just about yourself and your practice on your mat – so it is a great way of slowing life down. For us it is certainly part of our daily life and we want to share with you some of our favorite yoga poses, places and styles.

Trying to develop the best yoga mat takes a lot of effort and financial resources

The product development of hejhej-mats always had the aim to develop the best yoga at the market. Now it is finished and our hejhej-mats will be launched soon. What we experienced is the most expensive sustainability criteria is to solely manufacture a product in Germany, which is why we have to raise our sales price from 119€ to 129€. However, we are happy and proud to offer you a fully sustainable yoga mat made in Germany.

A successful crowdfunding campaign – our key learnings

A successful crowdfunding campaign can also be quite tricky and it requires a lot of work. As our crowdfunding campaign helped us a lot with the further actions of our business, we would like to give you some insights on what we learned from our campaign and share with you our 5 key findings for a successful crowdfunding campaign.

A closed-loop yoga mat – it’s time for such a sustainable yoga mat

Seeking to achieve a sustainable planet that allows future generations to live a lifestyle similar to ours right now, we need to rethink waste as a resource. The current linear “take-make-dispose” approach is reaching the physical limits of the planet. A circular economy, with closed-loop products, such as a closed-loop yoga mat, can be one solution.

Sustainability – our inspiration and motivation

What actually motivates us to put all our time, money and heart into the development of a closed-loop yoga mat? We are driven by the vision of a sustainable future – but there are more factors that motivate us! We want to share our motivation with you in this blog post.