Author: Sophie Zepnik

It has never been more important to think about your own buying decisions. Everyone has power to make a change – every individual consumer, every tiny or huge company, every institution, and all our politics. Our start-up hejhej and the first recycled yoga mat is our contribution.

Chakras are another part of the ancient Indian knowledge about yoga. The word chakra from Sanskrit can be translated as wheel or disc. Chakras are centers of consciousness and life energy in the body, whereby the original teaching describes seven main energy centers. Of course, there are still many tributaries of the life force in your body, but these seven act as nodal points that concentrate and distribute the most.

Sustainability is simply inevitable. The circular economy is the most healthy way to consume and that is why we created the most sustainable yoga mat bag in a circular way.

Crowdfunding enables truly sustainable product innovation as society decides whether or not a new product will appear on the market. That’s why the hejhej-bag is only launched if the crowdfunding campaign is successful.

The story of a hejhej-mat – an ethical production of yoga mats. We want to communicate really transparent about how our hejhej-mats are produced. We consciously decided to produce in Germany in order to act as socially and ethically as possible and in order to keep the transportation ways as short as possible.

There are a lot commercial festive days, Valentine’s Day is one example. Especially on these days, it is important to not consume without thinking and to not support unethical companies but to show our economy and everybody out there that you care for sustainability.

129€ is a lot of money. BUT we want to make you think about whether it is really a lot of money for a fully sustainable, high-quality yoga mat made in Germany? We want to encourage you to think about the products you buy and consume. Let’s all try to consume consciously and fair!

Yoginis and yogis love meaningful and thoughtful presents. A lot of them are into the topic of sustainability since yoga is not only about mindfulness towards themselves but also about mindfulness towards the planet. We are sharing four of our favorite sustainable gifts for yoga in our recent blog article with you.

6 tips to make this year’s Christmas more sustainable than your last ones. We should all try to consume mindfully – also during Christmas time. Sustainable Christmas gifts are a great way to start.

In theory mindfulness towards yourself and towards the planet work really well together. BUT: Why do we yogis then practice yoga on a harmful plastic mat? Our sustainable and premium yoga mats enable other yogis to consume mindfully. Mindful consumption questions whether you really need a product since most of the products people buy are not really necessary.

Yoga has beneficial features for your overall wellbeing. Did you know that social yoga can also be supportive for people suffering from mental illnesses? Yoga für alle e.v. is a great NGO that makes yoga available for people who would otherwise not have the chance to participate in yoga.

A circular yoga mat only becomes fully closed-looped if you return it. So one of the most important success factors of the circular economy is the consumer because it is in the consumer’s power to return a product and to make it available for a new production. However, to achieve a sustainable circular product it is essential to be aware of the intention of reaching a more sustainable planet with the circular economy.

hejhej-mats is not only about developing a yoga mat, we are aiming to become an environmental friendly and social start-up. We wanted to cooperate with a social organization for sewing the logos on top of our sustainable yoga mats. This is why we are cooperating with a workplace for people with disabilities. We want to share with you our experiences and reveal to you why this makes us so so happy.

Yoga not only offers a variety of yoga styles but also various yoga poses and so many places where you can practice yoga. People are nowadays chasing through their life without resting. Yoga is just about yourself and your practice on your mat – so it is a great way of slowing life down. For us it is certainly part of our daily life and we want to share with you some of our favorite yoga poses, places and styles.

The product development of hejhej-mats always had the aim to develop the best yoga at the market. Now it is finished and our hejhej-mats will be launched soon. What we experienced is the most expensive sustainability criteria is to solely manufacture a product in Germany, which is why we have to raise our sales price from 119€ to 129€. However, we are happy and proud to offer you a fully sustainable yoga mat made in Germany.

Emotions are mostly not perceived positively although they are so important both in our personal life as well when starting up a business. We want to show that it is good to be emotional and tell you more about our experiences during the development of our sustainable and cool yoga mat.

A successful crowdfunding campaign can also be quite tricky and it requires a lot of work. As our crowdfunding campaign helped us a lot with the further actions of our business, we would like to give you some insights on what we learned from our campaign and share with you our 5 key findings for a successful crowdfunding campaign.

The amount of plastic waste on our planet is higher than ever before. All of us should start living a more sustainable lifestyle. We want to show you that some things are so easy but still so meaningful to change.

Unfortunately, we have to experience ourselves that there are very little women in entrepreneurship. And the women who start their own businesses face difficulties men do not.

The planet already has enough valuable resources in abundance. It is not necessary to take new natural materials, like natural rubber, to produce new products, such as natural rubber yoga mats.

hejhej-mats is making a contribution to the UN sustainable development goals. More specifically, to goal number 12. Read more about goal number 12 and how hejhej-mats contributes to achieving the goals.

The benefits of yoga are many. Yoga not only influences your body strength and flexibility positively, it is also beneficial for your mental strength. Read more about why everyone should try yoga at least once.

Seeking to achieve a sustainable planet that allows future generations to live a lifestyle similar to ours right now, we need to rethink waste as a resource. The current linear “take-make-dispose” approach is reaching the physical limits of the planet. A circular economy, with closed-loop products, such as a closed-loop yoga mat, can be one solution.

What actually motivates us to put all our time, money and heart into the development of a closed-loop yoga mat? We are driven by the vision of a sustainable future – but there are more factors that motivate us! We want to share our motivation with you in this blog post.